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Home  /  FAQs  /  Being a Marketing Executive – what is it like?
Marketing Executive
01 December 2020

Being a Marketing Executive – what is it like?

Written by Wade Hamilton
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AA marketing executive eh, what is it like? Good? Or bad? Or something else? Let us now take a closer look at the review of this job, straight from the hearts and minds of marketing executives out there in the field to bring to you an honest review that is also informative.

The daily activities of a marketing executive

Most marketing executives stated that they attend meetings with advertising and digital agencies in discussing design for campaigns. They are also busy reviewing changes to brands and planning for the upcoming days with teams from research and sales.

Also, They also track the performance of their company’s brands via online sales databases and internal figures.  They also look after the daily administration of such brands too.

The daily responsibilities differ between liaising with and managing agency partners, presenting figures, facts, and instructions to the sales team, managing internal launch programs. Carrying out new product innovation strategies as well as managing the incumbent digital executions are also performed by marketing executives.

There are some executives who have revealed that there is not any usual day in marketing because the day revolves around different activities and is in colloquial terms, not monotonous. There are always numerous projects being carried out at the same time.

Such is because marketers are often responsible for arranging events such as conferences, coordinating the launch of new products, and conducting market research simultaneously or within intervals. Hence, no marketing executive will be bored at work.

The best and worst things about being a marketing executive

Real-time responsibility, being a real member of a vibrant team, and getting to make a real-time difference to brands, are the first things making a marketing executive jobs fruity and colorful. With the routine being quite busy, especially when it comes to loads of emails and often working on short timelines.

Some marketing executives revealed the level of responsibility they were saddled with for many different projects which enabled them to work with diverse teams in their area and around the globe. The main positive factor about working for a good company is the atmosphere with every employee being honest and open and things being approachable.

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Even those in the senior management should be approachable as that makes for a very good organization. This factor is important for creating a friendly environment and hence creates a supportive ecosystem. As theoretically nostalgic as it sounds, it is a core concept of good organizational governance. Marketers in turn feel free to bring forward innovation in all spheres.

Real responsibility in marketing begins from the first day on the job. When marketing executives are supported by their colleagues and line managers, things become great for them. If they are constantly challenged via numerous projects in a fantastic working environment helps them grow from marketing executives to assistant managers and managers eventually.

What is the average salary of a marketing executive? And what are their working hours?

The average salary of a marketing executive in the United States ranges from USD$ 33,250 to USD$ 35,910. Working hours on average are from 9 AM to 6 PM. However, working hours can differ from one business/industrial sector to another.

Interviewing tips for soon to be marketing executives?

According to professionals, assessment centers last for 2 and a half days and test things like numerical and verbal reasoning plus analysis. The best advice most experienced professionals have for fresh graduates and prospective candidates are just being themselves as there are a lot of opportunities during interviews and the job to socialize with employees and gaining insights into organizations.

If candidates and fresh grads are relaxed, cool, and are interested in the company on genuine footings then such is eventually noticed (Facebook hack report).

It is wise for candidates and graduates alike to do their research and demonstrate their abilities and passions for the organization they wish to work in. Their research should not be limited to a handful of platforms.

They should look in the stream they have applied to and be able to demonstrate why they chose this area of the business to work in. If they are applying just to work, then they will find it hard to get employed. They should always genuinely express their intent.

Marketing jobs are fun and are bright. No graduate or employee should take them for granted and should strive in moving forward, always.

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Wade Hamilton

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